Product Strategy | Packaging | Brand Fit

Led product development from initial concept through packaging and launch. Focused on customer insight, design alignment, and operational readiness. Collaborated with suppliers and internal teams to move quickly from idea to shelf.

Children's athletic shoe in purple and blue with white laces.

Performance Play Footwear

Black and blue children's sneaker with green accents and LED lights on the sole.

Performance meets personality - developing footwear with function, fun and best-selling design.

Purple microfiber towel with black trim, featuring 'Paw Brothers' logo.

Pet Products

Creating pet care essentials that are user-friendly, marketable, and bark-approved.

Three different sizes of purple pet grooming brushes labeled "Big A" in large, medium, and baby sizes, packaged in black and purple boxes.

Stationery & Giftables

From notebooks to gift bags, I build product lines that make every day feel like an occasion.

White gift bag with green botanical illustrations and black handles, featuring a small tag.
Set of affirmation cards with 'The Universe is in Your Hands' theme, featuring mystical hand illustrations and celestial symbols, displayed on a wood stand.
White and red lightsaber hilt with paint splatters on a black background.
Gloved hand holding a green-lit tattoo machine against a dark background.

Tattoo

From ergonomic machines to high-impact brand collaborations—product for the artists behind the art.